RESOURCE · REPORT TEMPLATE
Track your AI
visibility yourself.
A blank reporting template for US small businesses. Record which AI platforms name your business, which cite your website and what changed between checks. Download as a CSV.
HOW TO USE THIS
One row per question,
per platform, per check.
Write your buyer questions in the first column. Check each question separately on ChatGPT, Google AI (Search), Gemini and Perplexity. Record the date and timezone, whether your business was named, whether your own website was cited as a source, and any URLs the answer cited.
The template includes three hypothetical buyer questions across different industries to show the format. They are labeled "template example" and contain no real results. Replace them with your own questions and actual check results.
Check one question on one platform at a time. Record what you observe, not what you expect.
TEMPLATE COLUMNS
What each column records.
| Column | What to record |
|---|---|
| Buyer Question | The exact question you type or speak. Keep the same wording for every recheck. |
| Service or Product | Which service or product line this question relates to. |
| Market or Location | The city, state or region the question targets. |
| Platform and Mode | ChatGPT Search, Google AI Overview, Gemini, Perplexity or other. Note the specific product mode if applicable. |
| Checked At | Date and timezone of the check. AI answers change, so the date is part of the evidence. |
| Completion Status | completed, unavailable (platform down or blocked), no-overview (Google search without AI Overview), or not-checked. |
| Named | yes, no, or leave blank if unavailable. Named means the answer explicitly identified your business. |
| Owned Site Cited | yes, no, or leave blank if unavailable. Cited means the answer linked to your own website as a source. This is different from being named. |
| Cited URLs | The actual URLs the answer showed as sources, if any. Record what you see. |
| Evidence Pointer | Where you saved the screenshot or full answer text. |
| Next Action | What to investigate or fix based on this result. |
READING YOUR RESULTS
Seven rules for honest reporting.
- 01
Named only means the answer identified your business. It does not mean the answer linked to your website. Record named and cited separately.
- 02
Cited means your owned website appeared as a source link. A citation from a directory or review site is not an owned-site citation. Record the actual URL.
- 03
Both is possible. An answer can name your business and cite your website. Record both observations in their own columns.
- 04
A completed omission is different from an unavailable check. If the platform returned a complete answer that did not mention you, that is a completed absence. If the platform was down, blocked or returned an error, record unavailable.
- 05
No AI Overview is its own status. A Google search that shows conventional results without an AI Overview is not a failed check. Record it as no-overview.
- 06
Expanding the question set is not improvement. If you add new questions, mark them as new coverage. Do not count new questions in a comparison with your earlier baseline.
- 07
Repeat checks show consistency, not a standing position. Check the same questions at 14 and 28 days after a change. A single favorable result is one observation, not proof of a permanent state.
State the denominator. For a named share or owned-site citation share, divide the positive observations by completed comparable answers. Show that completed count and separately report unavailable, no-Overview and untested cells. Compare the same questions and platforms over time; do not treat coverage expansion as a gain.
SEPARATE MEASUREMENTS
Keep Google search
and AI answers apart.
Google Search Console reports Google Web clicks, impressions and average position, including traffic from AI Overviews and AI Mode. Those aggregate figures do not replace a question-by-question AI answer panel, and they do not measure ChatGPT, Gemini or Perplexity recommendations. Keep the measures separate. Google explains AI features and Search Console reporting.
Enquiries and conversions need their own records: WhatsApp messages, form submissions, calls. A click is not an enquiry. A named answer is not a click. Track each separately so you can eventually see whether a change in AI visibility corresponded with a change in real contacts.
If enquiry tracking is not set up, say so. An unavailable or untested observation is unknown, not a measured zero.
THE TENDOU US METHOD
How we use
this structure.
The published Tendou US dashboard overview describes buyer questions, dated platform observations, available evidence and separate Google data. This downloadable worksheet is an independent recording aid; it is not a live dashboard or a promise that every worksheet field appears in the product. See the measurement method and public evidence ledger.
The method behind it is documented in the measurement approach and the evidence ledger.
RELATED
From template to the work.
AI visibility audit for US businesses ↗ · The Tendou US dashboard ↗ · AI visibility services ↗ · AI citations vs referral traffic ↗ · Can AI search access your website? ↗ · Pricing ↗ · All guides ↗
Published October 18, 2026 by Brayden Tan, Tendou US. This template is a tracking tool, not a forecast. No ranking, AI citation or enquiry volume is guaranteed.